“ Fashion is the ‘concentration of social consciousness upon the point’ in which ‘the seeds of its own death also lie’. Without an objective reason, a ‘new entity’ is ‘suddenly’ there, only to be instantly destroyed once more. Fashion is ‘an aesthetic form of the drive to destruction’, a totally ‘present’ ‘break with the past’. In it, the ‘fleeting an changeable element of life’ stands in place of the ‘major, permanent, unquestioned convictions’ that ‘increasingly lose their force’ in modernity. ”
Georg Simmel
